Business Growth Masterclass

Swimming in Red Ocean: How to Survive & Grow in a Hypercompetitive Market

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About
the expert

Medhat Yassin is a serial entrepreneur, investor, and business mentor with 28+ years of experience in brand building, marketing, and sales across MENA.
He’s advised over 400 brands, founded 8 startups, and led one to a full acquisition in 2020.
Yassin started at IBM and P&G, later becoming regional marketing director for Burger King MENA.

  • About Masterclass

    1- 3 Power-Packed In-Person Days + 3 Dynamic interactive Online Sessions

    2- 18+ Hours of strategy-driven insights, interactive workshops, and live discussions.

    3- From September 11 up until the closing event on October 11, 2025.

    4- Originally for 3,250 SAR — now just 1,800 SAR with our early-bird offer (ends August 15) or 2,000 SAR afterward.

    5- Designed for ambitious founders, entrepreneurs, business leaders, and senior managers ready to dominate competitive markets.

  • The masterclass content

    1. Understand the Saudi Red Ocean landscape across key sectors.

    2. Diagnose why businesses fail despite having strong offerings.

    3. Learn how to break out of price wars and imitation cycles.

    4. Develop true differentiation strategies beyond surface branding.

    5. Master smart pricing and customer-centric growth models.

    6. Explore real-world case studies and share live challenges from the local market.

Masterclass Schedule

  • 06:00 pm - 7:30pm

    (Online)

  • 03:00-08:00 pm

    (Offline)

  • 03:00-08:00 pm

    (Offline)

  • 06:00-09:00 pm

    (Online)

  • 06:00-09:00 pm

    (Online)

  • 04:00-07:00 pm

    (Offline)

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