Business Growth Masterclass

Swimming in Red Ocean: How to Survive & Grow in a Hypercompetitive Market

About
the expert

Medhat Yassin is a serial entrepreneur, investor, and business mentor with 28+ years of experience in brand building, marketing, and sales across MENA.
He’s advised over 400 brands, founded 8 startups, and led one to a full acquisition in 2020.
Yassin started at IBM and P&G, later becoming regional marketing director for Burger King MENA.

  • About Masterclass

    1- 3 In-Person Days + 3 Online Sessions.

    2- Over 18 Hours of strategy-focused learning and real-time discussions.

    3- Hosted at CODE Office, Riyadh + Online (Zoom).

    4-Runs from September 11 to October 11, 2025.

    5- Join the full masterclass for 1,800 SAR with the early-bird discount before August 15th or 2,000SAR afetrwards

    6- Built for Founders, Entrepreneurs, Business Owners, and Senior Managers operating in competitive markets.

  • The masterclass content

    1. Understand the Saudi Red Ocean landscape across key sectors.

    2. Diagnose why businesses fail despite having strong offerings.

    3. Learn how to break out of price wars and imitation cycles.

    4. Develop true differentiation strategies beyond surface branding.

    5. Master smart pricing and customer-centric growth models.

    6. Explore real-world case studies and share live challenges from the local market.

Masterclass Schedule

  • 06:00 pm - 7:30pm

    (Online)

  • 03:00-08:00 pm

    (Offline)

  • 03:00-08:00 pm

    (Offline)

  • 06:00-09:00 pm

    (Online)

  • 06:00-09:00 pm

    (Online)

  • 04:00-07:00 pm

    (Offline)

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